Off Year

Larson, Megan
September 2006
MediaWeek;9/25/2006, Vol. 16 Issue 34, pSR11
Trade Publication
The article reports that advertising spending on TV stations is expected to tumble in 2007 following double-digit revenue growth in 2006. According to a survey of several Wall Street firms by the Television Bureau of Advertising, national spot will decline an average of 4 percent while local spot, a single purchase of commercial time in one market as opposed to a buy-by-one-advertiser purchase in several markets will be flat.


Related Articles

  • Crossing over time zones. Kim, Junu Bryan // Advertising Age;6/13/1994, Vol. 65 Issue 25, special section pS-29 

    The article focuses on broadcast zoning as a way to increase the medium's revenues. Spot broadcast television advertising revenues are growing more slowly. Stations could get more revenue per spot by breaking it in smaller parts than by selling it as one piece. Stations wanting to implement...

  • Spot by the Year. McClellan, Steve // Broadcasting & Cable;5/3/2004, Vol. 134 Issue 18, p40 

    Reports on the plan of the Television Bureau of Advertising (TVB) to act as a sales agent for spot time in local television stations in the U.S. Increase in the cost of network advertising as of May 3, 2004; Benefits from spot advertising; Reactions of television stations to the plan of TVB.

  • NBC stations offer pols Olympics buys. Colford, Steven W.; Mandese, Joe // Advertising Age;2/10/1992, Vol. 63 Issue 6, p4 

    This article reports on the move by the NBC television station to offer major political parties in the U.S. with selected-market advertisement buys during the network's Summer Olympics coverage. The Democratic National Committee has already rejected the overture from a representative of WRC-TV,...

  • Political Spots Now a Bargain. Teinowitz, Ira // Television Week;8/11/2008, Vol. 27 Issue 21, p1 

    The article reports on the decline in the price of television (TV) spots as the November 2008 U.S. election approaches. According to political advertisement buyers, faced with a recession as well as advertising cutbacks by automobile makers and financial services providers, TV stations have...

  • Market Indicators.  // MediaWeek;12/17/2007, Vol. 17 Issue 46, p7 

    The article presents a discussion of news briefs for the media industry during the holiday season of 2007. In National television seasonal retail money is high as are the premiums in the movie business. In Spot television advertisers show budgets they held all 2007 for a great December for...

  • Off Year. Larson, Megan // Brandweek;9/25/2006, Vol. 47 Issue 35, pSR11 

    The article offers a look on advertising spending in spot television in the U.S. According to a survey conducted by the Television Bureau of Advertising, spot television will decline an average of 4%. Because it is a non-election year, television stations experience revenue swings as they...

  • ABC tally for Oscar: $62.4 mil. Friedman, Wayne // Advertising Age;3/20/2000, Vol. 71 Issue 12, p40 

    This article highlights the $62.4 million revenue earned by ABC network from advertisers that are putting spots in its broadcast of the 72nd Academy Awards on March 26, 2000. Advertising executives said the network has been closing deals as high as $1.3 million per 30-second spot in the awards...

  • Top 200 bolt ahead, spend $20 bil. Schumann, Mark // Advertising Age;10/13/2003, Vol. 74 Issue 41, p23 

    The article reports on the increase in the advertising spending for the top 200 Megabrands in the U.S. The top 200 Megabrands, which account for $19.9 billion in media spending, or 36.9% of all media spending of $53.93 billion in the first half, were up 14.9% over the same period in 2002. This...

  • Reaching customers: Retailers build relationships with TV. Conway, Thomas A. // Advertising Age;9/28/1994, Vol. 65 Issue 41, THE POWER OF SPOT TV pT-11 

    The article discusses how spot television has helped retailers build relations with television stations in the U.S. Successful retailers know spot television is a strategic tool in reestablishing a relationship with skeptical customer. They also recognize spot television can help them position...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics