Technology changes face of public-relations profession

Novom, Charlotte
October 2006
Hotel & Motel Management;10/16/2006, Vol. 221 Issue 18, p8
Trade Publication
The article presents public relations methods pertaining to Web site communication. The first method is to ensure that the client's online press room is updated often which offers clear, direct and easy navigation and accessibility of information. The next method is the consistent use of new technologies to communicate and offer information to the media. It also emphasizes the importance of posting online the client information through the most recently published blogs in order to open new channels of communication with the consumer.


Related Articles

  • WAG THE BLOG: HOW RELIANCE ON TRADITIONAL MEDIA AND THE INTERNET INFLUENCE CREDIBILITY PERCEPTIONS OF WEBLOGS AMONG BLOG USERS. Johnson, Thomas J.; Kaye, Barbara K. // Journalism & Mass Communication Quarterly;Autumn2004, Vol. 81 Issue 3, p622 

    This study surveyd Weblog users online to investigate how credible they view blogs as compared to traditional media as well as other online sources. This study also explores the degree to which reliance on Weblogs as well as traditional and online media sources predicts credibility of Weblogs...

  • THE INTERNET AS A JOURNALISTIC MEDIUM. Lăzăroiu, George // Contemporary Readings in Law & Social Justice;2009, Vol. 1 Issue 2, p116 

    Tewksbury et al. write that newsgathering has typically been seen as a purposeful, directed activity. Downie and Schudson state that news media Web sites feature their own staff blogs and numerous opportunities for reader involvement. Pavlik reasons that every reporter should integrate the...

  • Participatory Journalism and Crisis Communications: A Swedish Case Study of Swine Flu Coverage. Bo karlsson, Michael // Observatorio (OBS*);2010, Vol. 4 Issue 1, p201 

    Public relations research has recently explored how the digitalization of the media has affected crisis communications, focusing on such phenomena as corporate websites and blogs. This study first argues that digitalization involving user participation also changes traditional news production...

  • The Strength of Weak Cooperation: an Attempt to Understand the Meaning of Web 2.0. Aguiton, Christophe; Cardon, Dominique // Communications & Strategies;2007 1st Quarter, Issue 65, p51 

    This paper examines some continuities and ruptures in the use of Web 2.0 such as blogs, social media, user-generated content services etc. vis-à-vis earlier web services. We hypothesize that one of the sociological characteristics of Web 2.0 services is that making personal production public...

  • Raymond Snoddy on media: User content won't kill off old media. Snoddy, Raymond // Marketing (00253650);1/17/2007, p91 

    The article discusses the impact of user-generated content (UGC) on the popularity of professional media. According to consultancy Deloitte, activities of bloggers, citizen journalists and amateur film-makers will come to complement the established media's output. In the U.S., user-generated...

  • Public Relations...Execute the Basics, Positioning Will Follow. Marken, G.A. // Public Relations Quarterly;Summer2003, Vol. 48 Issue 2, p45 

    The article focuses on the principles of public relations. The article author mentions that in the past six months announcements have been made by five global firms planning to spend big dollars on new advertising and public relations (PR) positioning programs. Public relations is simply a...

  • On-line and on message? Candidate websites in the 2001 General Election. Ward, Stephen; Gibson, Rachel // British Journal of Politics & International Relations;May2003, Vol. 5 Issue 2, p188 

    Abstract The 2001 General Election generated considerable interest and also much criticism of politicians’ use of the Internet. Via content analysis, search engines and database material, this article examines candidates’ and local constituency parties’ on-line activity in...

  • Web 2 and You. Phillips, Bob; Wacogne, Ian // Archives of Disease in Childhood;Nov2007, Vol. 92 Issue 11, p941 

    The authors reflect on the impact of the Internet, specifically Web 2.0, on children in Great Britain. They found that the easiest way of understanding Web 2.0 is by understanding first Web 1.0. They suggests the application of Index Medicus, followed by www.hotreference.com which is a free tool...

  • ITV goes for rights stuff. Clarke, Steve // Daily Variety;6/20/2006, Vol. 291 Issue 56, p33 

    The article reports that Blighty's web ITV has agreed to a media rights deal that includes selling of programs and program-related material online and via mobile. In return, the broadcaster has agreed to a simplified and more flexible holdback policy that will allow producers to exploit rights...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics