October 1961
New Yorker;10/14/1961, Vol. 37 Issue 35, p201
The article focuses on a study made by the U-M Survey Research Center regarding consumer spending. The study, conducted for 10 years, showed that purchases made by consumers depended on two factors related to financial and behavioral aspects. Consumers' income or financial capability was one factor that directed them to buy items. The eagerness of consumers to buy also determines their purchases.


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