Tesco set to take spirits upmarket

October 2006
Marketing (00253650);10/18/2006, p2
Trade Publication
This article reports that Tesco PLC is planning to relaunch its own-label spirits range to give a competition to its rivals. The packaging of each of the spirit will be redesigned to give it a more distinct identity. Tesco's premium Finest range will also be expanded to include cognac, gin and brandy.


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