TITLE

Usability and Findability: GETTING THE SYNERGY RIGHT

AUTHOR(S)
Spencer, Stephan
PUB. DATE
November 2006
SOURCE
Intercom;Nov2006, Vol. 53 Issue 9, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the ways of combining search engine optimization and usability of information on a Web site. One of the techniques is breadcrumb navigation, which contains text links aside from relevant keywords. Unique title tags for each page that incorporate varied keywords and compact heading tags that further reinforce the keyword theme are also needed to develop the technique. Moreover, an Internet linking structure that enables a link to important pages is also necessary.
ACCESSION #
22925090

 

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