Politics certainly ain't what it used to be

Wheaton, Ken
November 2006
Advertising Age;11/6/2006, Vol. 77 Issue 45, p80
Trade Publication
The author reflects on the 2006 midterm elections and the negative political advertising that was involved with them. In the article, the author does not criticize the negative advertising but instead says that they are the most enjoyable to watch, and that negative advertising is not a new tactic but has always been a part of the political system. The author also gives various examples of his favorite negative political ad campaigns.


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