Sites for more eyes

Croft, Martin
November 2006
Marketing Week;11/2/2006, Vol. 29 Issue 44, p33
Trade Publication
The article focuses on the emergence of niche search engines aside from Google, MSN and Yahoo! Lately, sophisticated Internet users search for particular interest on specialist research or directory sites. In response to the trend, some specialist sites buy search software from one of the general engines. An example of this is Google, which introduced a version of its search engine called Google Co-op. Some of the challenges confronting niche sites, including the provision of service, are cited.


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