TITLE

US digital shops fight to be the ideas generators

PUB. DATE
December 2006
SOURCE
Campaign;12/1/2006, Issue 48, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article compares the Internet advertising markets of Great Britain and the United States. The online spend market of the United States is bigger than of Great Britain. According to analysts, the British market edges towards £2 billion, whereas, the U.S. market will top £8.5 billion at the end of 2006. But despite having a large infrastructure, the U.S. online market is struggling to grab traditional advertisements.
ACCESSION #
23441494

 

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