US digital shops fight to be the ideas generators

December 2006
Campaign;12/1/2006, Issue 48, p16
Trade Publication
The article compares the Internet advertising markets of Great Britain and the United States. The online spend market of the United States is bigger than of Great Britain. According to analysts, the British market edges towards £2 billion, whereas, the U.S. market will top £8.5 billion at the end of 2006. But despite having a large infrastructure, the U.S. online market is struggling to grab traditional advertisements.


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