TITLE

Against The Odds

AUTHOR(S)
Van Agtmael, Antoine
PUB. DATE
January 2007
SOURCE
Conference Board Review;Jan/Feb2007, Vol. 44 Issue 1, p51
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the successful strategies of emerging-market multinationals. It suggests that prejudice faced by the people of the Eastern and South-American companies has added to their determination to become more successful as their western counterparts. Creating new opportunities, becoming market leaders in developing countries and acquiring partners from the Western world are some of the strategies discussed. A list of several high-tech companies from Asia are also presented.
ACCESSION #
23691975

 

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