TITLE

Tomorrow's Changes Today

AUTHOR(S)
Myers, Kelly D.
PUB. DATE
January 2007
SOURCE
Pharmaceutical Executive;Jan2007, Vol. 27 Issue 1, p79
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of advanced analytical tools for targeted product launches in the pharmaceutical industry in the U.S. They are particularly valuable in identifying key patterns in complex data flows and help companies figure out how to deliver the right message to the right consumer at a time when the customer is likely to be most receptive.
ACCESSION #
23708374

 

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