TITLE

Tomorrow's Changes Today

AUTHOR(S)
Myers, Kelly D.
PUB. DATE
January 2007
SOURCE
Pharmaceutical Executive;Jan2007, Vol. 27 Issue 1, p79
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the significance of advanced analytical tools for targeted product launches in the pharmaceutical industry in the U.S. They are particularly valuable in identifying key patterns in complex data flows and help companies figure out how to deliver the right message to the right consumer at a time when the customer is likely to be most receptive.
ACCESSION #
23708374

 

Related Articles

  • Is Quick Adoption Really Better? A Study of Sales Patterns of Pharmaceutical Products. Brudvig, Susan // Society for Marketing Advances Proceedings;2008, p256 

    What are the characteristics of products that grow quickly and those that grow more slowly? This paper investigates this question by clustering the sales patterns of more than 150 pharmaceutical products into seven groups. A few product characteristics - distribution, marketing effort, and...

  • Where have all the Scientists Gone?  // Pharmaceutical Executive;Mar2011, Vol. 31 Issue 3, p16 

    The article presents the view of the author on the Mechanism of Action (MOA) concept of marketing in the pharmaceutical industry in the U.S. According to the author, the MOA can be generated to support scientific approach in pharmaceutical marketing. The author also mentions that the MOA can...

  • Kroger tests language interpretation service.  // Drug Store News;11/6/2006, Vol. 28 Issue 15, p4 

    The article reports on the launching on the limited test of video-based interpretation service for non-English-speaking pharmacy costumers initiated by Kroger Co. in the U.S. In line with the initiative, the firm agreed with Language Access Network Inc., such that the latter will provide video...

  • Be Courageus. Mizer, Matthew // Pharmaceutical Executive;Jun2011, Vol. 31 Issue 6, p100 

    The article offers techniques for pharmaceutical companies on how to create marketing strategy that will position their products on launches in the U.S.

  • How to improve campaign conversion rates. Cece, Sam // Direct Marketing News;Sep2011, Vol. 33 Issue 9, p52 

    The article presents the author's insights on how companies can improve the conversion rates of their marketing campaign through the identification of available data sources, data auditing, and creating a marketing message.

  • Editorial. Lerer, Leonard // Journal of Medical Marketing;Jun2007, Vol. 7 Issue 3, p183 

    The author reflects on the influence of the internet in medical marketing. In his review of the state of digital technologies in the pharmaceutical industry, he was able to identify the areas where the internet was changing sales and marketing processes, especially when it came to interaction...

  • Using a 360° view of customers for segmentation. Khandelwal, Sushant; Mathias, Ashwin // Journal of Medical Marketing;Aug2011, Vol. 11 Issue 3, p215 

    The pharmaceutical industry is faced with a challenging business environment, a changing marketplace, and evolving customer landscape. Sales and marketing are developing new novel methods to segment customers, and develop sales and marketing strategies to improve sales and profitability. A...

  • Size (and structure) matters. Reicheg, Alan // Pharmaceutical Representative;Jul2008, Vol. 13 Issue 7, p24 

    The article reports that the U.S. pharmaceutical industry marketers combine advanced analytics with the knowledge and expertise of regional sales representatives to enhance their productivity. It notes that advanced analytics create new opportunities without disrupting sales and marketing plans....

  • RULE OF THE TOOL. Thomson, Ross // Medical Marketing & Media;Apr2008, Vol. 43 Issue 4, p56 

    The author relates the logic of an expression, the rule of the tool, to the marketing strategy of the pharmaceutical industry. He explains that the rule of the tool talks about a person who believes that every task seem to be completed using a screwdriver, even when it is the wrong tool. He also...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics