Tomorrow's Changes Today

Myers, Kelly D.
January 2007
Pharmaceutical Executive;Jan2007, Vol. 27 Issue 1, p79
Trade Publication
The article discusses the significance of advanced analytical tools for targeted product launches in the pharmaceutical industry in the U.S. They are particularly valuable in identifying key patterns in complex data flows and help companies figure out how to deliver the right message to the right consumer at a time when the customer is likely to be most receptive.


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