Findability Factors Found

Bedord, Jean
January 2007
EContent;Jan/Feb2007, Vol. 30 Issue 1, p38
Trade Publication
The article discusses the factors needed to be considered by companies to make the content of their web sites more accessible and interesting to customers and Web search engines. Americans conducted 6.4 billion searches online in June 2006, according to comScore Networks, and this doesn't include huge markets outside the United States, such as China, where search growth is explosive as well. A searcher can traverse consumer, business, and health content frontiers with ease and, whether at work or at home, the search behavior and the software browser remain the same. Reaching customers more effectively doesn't have to involve paid advertising.


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