TITLE

PINK MAKES THE BOYS WINK... IN AGONY

AUTHOR(S)
von Hoffman, Constantine
PUB. DATE
January 2007
SOURCE
Brandweek;1/29/2007, Vol. 48 Issue 5, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at how Taser Inc. will begin selling models of their self-defense devices in a variety of colors, including electric blue and metallic pink. A company representative confirmed that the pink Taser is aimed at the women's market. According to Laura Browder, author of "Her Best Shot: Women and Guns in America," pink pistols have been on the market since the 1950s.
ACCESSION #
23834923

 

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