TITLE

Ads on cable keep underage exposure to alcohol ads high

PUB. DATE
February 2007
SOURCE
Pharmacy Today;Feb2007, Vol. 13 Issue 2, p1
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that the alcoholic beverages advertising on television has exposed individuals younger than 21 to these liquors in the U.S. It is stated that liquor maker increase their spending for advertisements on sports programming and cable channels. The Center on Alcohol Marketing and Youth states that the alcohol companies spent $4.7 billion for 1.4 million advertisement. Accordingly, the Federal Trade Commission is stated to review the limitation of alcohol advertising.
ACCESSION #
24103972

 

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