Ads on cable keep underage exposure to alcohol ads high

February 2007
Pharmacy Today;Feb2007, Vol. 13 Issue 2, p1
The article reports that the alcoholic beverages advertising on television has exposed individuals younger than 21 to these liquors in the U.S. It is stated that liquor maker increase their spending for advertisements on sports programming and cable channels. The Center on Alcohol Marketing and Youth states that the alcohol companies spent $4.7 billion for 1.4 million advertisement. Accordingly, the Federal Trade Commission is stated to review the limitation of alcohol advertising.


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