TITLE

The Newest Member of the Staff

AUTHOR(S)
Dotson, Chad
PUB. DATE
February 2007
SOURCE
Campaigns & Elections (1996);Feb2007, Vol. 28 Issue 2, p55
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the hiring of bloggers by political campaign professionals in the U.S. Bloggers are hired to coordinate the online presence of their campaigns. A common title for these staffers, new media outreach coordinator, hints at the greatest benefit to bringing a blogger into the campaign structure. A good blog coordinator has built up relationships with other influential bloggers, massage their egos, organize them, and fight to get the campaign's themes distributed across the online landscape.
ACCESSION #
24127688

 

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