The Newest Member of the Staff

Dotson, Chad
February 2007
Campaigns & Elections (1996);Feb2007, Vol. 28 Issue 2, p55
The article focuses on the hiring of bloggers by political campaign professionals in the U.S. Bloggers are hired to coordinate the online presence of their campaigns. A common title for these staffers, new media outreach coordinator, hints at the greatest benefit to bringing a blogger into the campaign structure. A good blog coordinator has built up relationships with other influential bloggers, massage their egos, organize them, and fight to get the campaign's themes distributed across the online landscape.


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