Land Rover deals out mystic blitz

Kimberley, Sara
February 2007
Precision Marketing;2/9/2007, Vol. 19 Issue 8, p3
The article reports on the integrated campaign developed by Land Rover Ltd., for the promotion of its latest Freelander 2 in Great Britain. A direct mail pack is included in the campaign, which was developed by Craik Jones Watson Mitchell Voekel, exploring the television advertisement's mystic theme. Detailed information regarding the advertisement is discussed.


Related Articles

  • Land Rover dealers look for quality at launches. Chappell, Lindsay // Automotive News;2/7/2005, Vol. 79 Issue 6133, p55 

    This article reports that the flow of new Land Rover Ltd. products dominated the make meeting discussion. Dealers said they want more high-end models of the LR3, which debuted in December 2004, and urged the company to keep an eye on quality as two key models appear at midyear. A freshened Range...

  • World of adventure for Land Rover.  // Precision Marketing;8/24/2007, Vol. 19 Issue 20, p5 

    The article reports on the promotional campaign of Land Rover Ltd. for its Freelander 2 range in Great Britain. Land Rover promotes its Freelander 2 product with a direct mail and online push portraying the world as the 4x4's playground. Moreover, the mailing will be sent to 80,000 prospects in...

  • Range Rover Sport ads focus on performance. Rechtin, Mark // Automotive News;5/30/2005, Vol. 79 Issue 6150, p32 

    The article reports that Land Rover Ltd. is marketing its new Range Rover Sport to flashy young entrepreneurs who might otherwise buy a Porsche Cayenne or BMW X5. Instead of commercials that focus on high-end luxury touches, the Range Rover Sport's television campaign is filled with action,...

  • Land Rover Thinks Global, Acts Local To Maximize G4 Challenge Event. Greenberg, Karl // Brandweek;12/2/2002, Vol. 43 Issue 44, p9 

    Looks at the marketing plans of automobile manufacturer Land Rover for its G4 Challenge, a global adventure launching in March 2003. Reputation of Land Rover vehicles; Strategy for the marketing of Land Rover vehicles; Plan of the company for its television advertisements.

  • Direct choice: Range Rover Sport. Watson, Craik Jones // Marketing (00253650);9/14/2005, p20 

    Presents the author's views on a television advertisement promoting the Range Rover Sports car from Land Rover Ltd. Appreciation of the advertisement campaign; Information about the features of the car; Suggestion that the company should employ direct mail campaign for the car's sales promotion.

  • Land Rover 'goes beyond' convention.  // Campaign;9/22/2006, Issue 38, p16 

    The article focuses on the strategy employed by Land Rover Ltd. to drive awareness of "Go Beyond" campaign. The company's main challenge was to discourage the disliking towards advertising and commercial clutter in the car market. To accomplish the challenge, Go Beyond TV was created which...

  • Range Rover's return to TV focuses on 'Respect'. Rechtin, Mark // Automotive News;7/14/2003, Vol. 77 Issue 6048, p34 

    Following a five-year absence, Land Rover Ltd. is returning its flagship Range Rover to national television as part of a 90-day campaign that will account for one-third of the automaker's advertising budget. According to Andrew Polsinelli, general manager of marketing communications for Land...

  • Marketing & media: digest.  // Automotive News;1/22/2001, Vol. 75 Issue 5913, p20 

    Reports on news and developments concerning the United States automobile industry. Interpublic Group of Cos. Inc.'s unit, GM Mediaworks' consolidation of buying for print, Internet and television into one team; Land Rover North America Inc.'s realignment of its marketing department to match its...

  • Land Rover plots sports challenge.  // Precision Marketing;2/10/2006, Vol. 18 Issue 15, p9 

    The article reports on the plan of Land Rover to launch a multimedia campaign to promote its G4 model and highlight its forthcoming extreme sports competition. The customers of the car manufacturer will be sent e-mails which was created by Freestyle New Media. Visitors to the site can apply for...


Read the Article

Other Topics