TITLE

Land Rover deals out mystic blitz

AUTHOR(S)
Kimberley, Sara
PUB. DATE
February 2007
SOURCE
Precision Marketing;2/9/2007, Vol. 19 Issue 8, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the integrated campaign developed by Land Rover Ltd., for the promotion of its latest Freelander 2 in Great Britain. A direct mail pack is included in the campaign, which was developed by Craik Jones Watson Mitchell Voekel, exploring the television advertisement's mystic theme. Detailed information regarding the advertisement is discussed.
ACCESSION #
24408532

 

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