TITLE

That creeping feeling

AUTHOR(S)
McColl, Gina
PUB. DATE
February 2007
SOURCE
BRW;2/15/2007, Vol. 29 Issue 6, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key issues concerning advertising hypercreep, which refers to advertisements appearing within other existing advertisements. Advertising hypercreep, which has already appeared on the Internet, has started to invade television in Australia. This trend has blurred the boundaries between advertisements, infomercials, content and product placements.
ACCESSION #
24509323

 

Related Articles

  • Online TV ad spend of $10bn by 2011 still dwarfed by broadcast. Bearne, Suzanne // New Media Age;8/2/2007, p13 

    The article focuses on a report by Understanding & Solutions which revealed that up to $10 billion is forecasted to be spent on Internet television advertising by 2011. The consultancy expects the figure to account for approximately a fifth of all Internet advertising, which is expected to be...

  • Brands With Plans. Orsini, Patricia // MediaWeek;4/30/2007, Vol. 17 Issue 18, pSR3 

    The article discusses various reports in the issue, including the article "Advanced Placement," by A.J. Franklin about how media executives are taking product placement to the next level.

  • Do ad breaks have a place online? Webdale, Jonathan // New Media Age;10/28/2004, p14 

    This article examines the viability of transposing television's traditional spot advertising model to the Web. Colin Ramsay, interactive TV head of online sales at Eyeblaster, said using VideoClip technology will allow it to offer a more TV-like experience to site visitors. He also claimed it...

  • Upfront flawed, but invaluable.  // Advertising Age;5/15/2000, Vol. 71 Issue 21, ps6 

    Presents a discussion at a forum on upfront advertising comprised of six television media executives and a reporter from `Advertising Age' magazine. Outlook for the upfront market; Sensibility of spending large amounts such as 10 billion dollars in three days on upfront advertising; Concept...

  • Broadband Advertising Takes Flight. Mandese, Joe // Broadcasting & Cable;2/7/2005, Vol. 135 Issue 6, p18 

    Forecasts the growth of broadband commercials. Revenue of broadband advertising in 2004; Implication of broadband advertising for TV spots; Similarities between broadband video advertising and TV spots; Factors that hinder advertisers to embrace broadband advertising.

  • Media Questions? While Waiting, How About Some New Media Answers. Haire, Thomas // Response;May2006, Vol. 14 Issue 8, p6 

    The article discusses the implications of fragmenting the media marketplace and viewer choice for the direct response television industry in the United States. It cites the Federal Communications Commission's ever-changing opinion on breaking up cable provider's way of packaging networks in...

  • Cable, Web Bright Spots In a Sluggish Ad Market. Haugsted, Linda // Multichannel News;6/11/2007, Vol. 28 Issue 24, p19 

    The article reports that cable and Internet advertising sales figures in the U.S. increased in the first quarter of 2007 compared to the same period of the previous year, according to data from TNS Media Intelligence. The growth of cable television was attributed to the ability of niche networks...

  • back channel media DRTV Snapshots.  // Response;Mar2007, Vol. 15 Issue 6, p18 

    Several tables are presented that list rates of Direct Response Television snapshots in the U.S. including broadcast stations.

  • Uncertainty dogs digital ads. Singh, Sonoo; Hilsdon, John // Marketing Week;6/7/2001, Vol. 24 Issue 17, p42 

    Discusses the caution taken by advertisers in using digital television as an advertising medium. Popularity of Digital TV among British subscibers; Performance of major digital TV providers; Consumer knowledge regarding interactive TV; Agencies offering interactive TV advertising services.

Share

Read the Article

Courtesy of

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics