TITLE

That creeping feeling

AUTHOR(S)
McColl, Gina
PUB. DATE
February 2007
SOURCE
BRW;2/15/2007, Vol. 29 Issue 6, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses key issues concerning advertising hypercreep, which refers to advertisements appearing within other existing advertisements. Advertising hypercreep, which has already appeared on the Internet, has started to invade television in Australia. This trend has blurred the boundaries between advertisements, infomercials, content and product placements.
ACCESSION #
24509323

 

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