TITLE

Measuring the effects of free slot play

AUTHOR(S)
Dunn, William
PUB. DATE
March 2007
SOURCE
Slot Manager;2007, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines the effects of free slot play, a marketing staple in casinos. Several ways to analyze the effect of free slot play on revenue and expenses are discussed. The article also discusses tracking issuances of free play at the player account level, expenses related to free slot play, calculating incremental effects, statistical techniques and the use of time series regression analysis.
ACCESSION #
24523572

 

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