Measuring the effects of free slot play

Dunn, William
March 2007
Slot Manager;2007, p30
Trade Publication
The article examines the effects of free slot play, a marketing staple in casinos. Several ways to analyze the effect of free slot play on revenue and expenses are discussed. The article also discusses tracking issuances of free play at the player account level, expenses related to free slot play, calculating incremental effects, statistical techniques and the use of time series regression analysis.


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