Publishing, Corporate Style

Scott, David Meerman
April 2007
EContent;Apr2007, Vol. 30 Issue 3, p48
Trade Publication
The article explains the value of an organization's online media room as a marketing tool. All kinds of people visit online media rooms, not just journalists. It is well-known that potential customers snoop for scoops by checking out media pages, and current customers, partners, investors, suppliers and employees all visit these pages in order to keep up with what is new. In this regard, organizations should design their online media room for buyers. By building one that targets buyers, smart marketers will enhance those pages as a powerful marketing tool while at the same time making a better media site for journalists.


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