TITLE

The serendipity factor can make it happen

AUTHOR(S)
Brandsdorfer, Ron
PUB. DATE
February 1998
SOURCE
Communication World;Feb/Mar98, Vol. 15 Issue 3, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how companies can capitalize on the concept of serendipity communication to promote their products and services. Pros and cons of serendipity communication; Case of a small firm who used serendipity communication to promote its services; Tips for market research.
ACCESSION #
246202

 

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