It's the Same…But Different: Your customers leverage the Internet, so should you

Simmons, Jack
March 2007
Ward's Dealer Business;Mar2007, Vol. 41 Issue 3, p50
Trade Publication
The article focuses on the benefits of using of Internet and other media as a way to advertise automobiles in the automobile industry in the U.S. According to the author, one major benefit of using the Internet is that customers can conduct research instantly across multiple manufacturers and dealerships and they could also see photos and videos of the car models they want. He suggests that integrating media and the Internet could boost the sales due to frequent advertising.


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