TITLE

Too much demand, not enough supply

AUTHOR(S)
Barrand, Drew
PUB. DATE
December 2006
SOURCE
Marketing (00253650);12/20/2006 Marketing Manual Supplem, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the need for a firm to plan properly before embarking on a sponsorship deal, with specific reference to the issue of supply and demand in the sponsorship industry. It is informed that companies often appear to rush in without thinking about the associations that they would have after a deal. It is highlighted that such moves lack plans which eventually result in failure. In the wake of such results, it is assumed that the industry does not deliver value for money.
ACCESSION #
24662636

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics