TITLE

Too much demand, not enough supply

AUTHOR(S)
Barrand, Drew
PUB. DATE
December 2006
SOURCE
Marketing (00253650);12/20/2006 Marketing Manual Supplem, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the need for a firm to plan properly before embarking on a sponsorship deal, with specific reference to the issue of supply and demand in the sponsorship industry. It is informed that companies often appear to rush in without thinking about the associations that they would have after a deal. It is highlighted that such moves lack plans which eventually result in failure. In the wake of such results, it is assumed that the industry does not deliver value for money.
ACCESSION #
24662636

 

Related Articles

  • Sales Moves. Gitomer, Jeffrey // Enterprise/Salt Lake City;5/20/2002, Vol. 31 Issue 48, p12 

    Discusses the benefits of using golf as a marketing strategy. Comments on the amount needed to play golf; Certainty of return on investment in playing golf as a business strategy; Tips on using golf in closing a business deal.

  • Account For Sponsorship's Real Value.  // PR News;9/24/2012, Vol. 68 Issue 37, p5 

    The article discusses the advantages of partnerships between companies and sports, entertainment and cultural events. It states that such partnerships form a bond that changes ideas and approaches. Marketers look at the benefits of sponsorships based on its advantages including the number of...

  • Optimizing Sales Lead Management in the Industrial Marketplace. Hribar, Angela // Response;Jun2009, Vol. 17 Issue 9, p52 

    The article provides tips on how to manage sales leads in the U.S. According to the author, sales and marketing departments in companies should work closely to convert leads into actual sales. She cites that designating responsibility, distributing leads for proper follow-up and monitoring leads...

  • New Year, New Rules of Marketing. Stuckey, Rod // Motorcycle Product News;Jan2011, Vol. 37 Issue 1, p41 

    The article discusses on the opportunities available for dealers in 2011. The author said that the loss of several dealers over the years have paved opportunities for marketing-focused dealers and many customers are waiting to be marketed as a sales opportunity. He adds that the most successful...

  • Revenue Management Systems: Promise and Delivery. Burns, John // Hospitality Upgrade;Summer2008, p162 

    The article discusses the significance and implication of revenue management system (RMS) to hotel and hospitality industry in the U.S. Due to stiff competition and prevalence of new hotels worldwide, a particular company needs to have a strong marketing and business strategy to survive and be...

  • Between strategy and change: Reformulating the medicines industry in an enlarged Europe. Kazakov, Rossen // Journal of Medical Marketing;Jun2007, Vol. 7 Issue 3, p245 

    The question as how to achieve competitive advantage through a genuine and innovative set of strategic principles and tools is ever present in the business repertoire of all industries. Yet few manage to reorder their way of doing things to achieve the perfect correlation between business goals...

  • Tone Your MARKETING Muscles. Christopher, Erin; Singh, Ishmeet; Oder, Steffen // Marketing Management;Winter2012, Vol. 21 Issue 4, p29 

    The article offers the authors insights on the efficiency and effectiveness of marketing-function muscles to promote sustainability towards the economic growth. They state that efficiency in marketing spending has become imperative for chief marketing officer (CMO) and marketing return on...

  • The pros of amateurs: How amateur sports can put a sponsorship strategy at the top of the podium. Rennie, Lindsay // Journal of Sponsorship;Aug2010, Vol. 3 Issue 4, p338 

    Amateur sports sponsorships offer a wealth of potential for brands to meet their marketing objectives through a variety of means. Olympic partnerships are unquestionably high-profile and, if activated effectively, can deliver solid return on investment; however, they are also the most expensive...

  • How Pada is exploring the challenges lying ahead.  // Money Marketing;7/10/2008, p36 

    The article reports on the exploration of different aspects of challenges by the Personal Accounts Delivery Authority (PADA) in Great Britain to determine how personal accounts might work. PADA wants to create strategies to minimise employer burden and to provide a low-cost scheme that will...

Share

Other Topics