Ministry of Sound plans new mobile advertising model

March 2007
New Media Age;3/22/2007, p3
Trade Publication
The article reports on the plan of Ministry of Sound to launch a new mobile advertising platform. The music brand is improving its mobile presence on operators' web portals with a service that will let it sell inventory directly to advertisers. It is working with technology provider Momac to transfer its content onto the Gomedia platform, which will allow content owners to incorporate advertisements on their Wireless Application Protocol (WAP) sites. The new platform will be launched on 02, followed by Vodafone and 3 UK.


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