FTSE 100 firms fail to ensure their WAP sites appear within top search results

March 2007
New Media Age;3/29/2007, p14
Trade Publication
This article reveals that FTSE 100 companies are failing to invest in mobile search resulting into difficulty of finding their wireless application protocol (WAP) sites, according to a research found by Brand Attention. The survey says that 93% of FTSE 100 companies' WAP site do not feature on the first page of results when their name is searched for using the Google mobile Web search engine. It explains that FTSE 100 are effective online, with around 90% of FTSE 100 companies' home pages occupy the very top result spot of Google searches.


Related Articles

  • MOABC.COM RANKED AMONG "2006 TOP TEN MOST PROMISING.".  // Online Product News;Mar2007, Vol. 26 Issue 3, p5 

    The article reports that PacificNet Inc. has announced that its wireless application protocol portal MOABC.com was ranked among the 2006 Top Ten Most Promising Internet Companies in an industry peer ranking organized by Soju.com Inc. The peer ranking event called Communications World Web is held...

  • Wireless portals start to live up to hype. Dano, Mike // RCR Wireless News;7/21/2003, Vol. 22 Issue 29, p1 

    Focuses on the relaunch of wireless data portals in 2003. Services of the Live! wireless data portal from Vodafone; Inclusion of the Wireless Application Protocol function in wireless data portals; Market competitors.

  • Wireless in a Nutshell.  // IT Professional;May/Jun2001, Vol. 3 Issue 3, p53 

    Features the web site www.wirelessinanutshell.com. Separate sections for different wireless application protocol topics; Front page contents; Job openings section; Other resources.

  • Private surf. Crofts, Neil // Campaign;05/26/2000, Issue 21, p20 

    Previews the Wireless Application Protocol Web site, mywapworld.com. Quality of the site's interface; Expansion potential of the site.

  • WAP UPSIDE YOUR HEAD. Kooser, Amanda C. // Entrepreneur;Apr2001, Vol. 29 Issue 4, p34 

    Lists web sites that gives facts about Wireless Application Protocol. WAP.com; WAP Forum; AnywhereYouGo.com.

  • Discussion on Damping Factor Value in PageRank Computation. Srivastava, Atul Kumar; Garg, Rakhi; Mishra, P. K. // International Journal of Intelligent Systems & Applications;Sep2017, Vol. 9 Issue 9, p19 

    Web search engines use various ranking methods to determine the order of web pages displayed on the Search Engine Result Page (SERP). PageRank is one of the popular and widely used ranking method. PageRank of any web page can be defined as a fraction of time a random web surfer spends on that...

  • Waiting for the Wireless Web. Archee, Raymond K. // Intercom;Apr2003, Vol. 50 Issue 4, p40 

    Discusses wireless application protocol (WAP). Total WAP-enabled Web sites in 100 countries; Obstacles to WAP's popular success; WAP usability; WAP marketing campaigns; Implications for technical communication.

  • Wireless Internet Sites: The Quest for Content. Rockhold, John // Wireless Review;02/15/2001, Vol. 18 Issue 4, p12 

    Provides information on TagTag which hosts several wireless application protocol Web sites in the United States. Benefits of TagTag; Moral and ethical aspects of wireless Internet; Web sites hosted by TagTag.

  • 'The Big Idea' shows how mobile can drive TV viewing. Tomlins, Michael // New Media Age;11/9/2006, p29 

    The article reviews the Web site The Big Idea, available in WAP platform.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics