TITLE

FTSE 100 firms fail to ensure their WAP sites appear within top search results

PUB. DATE
March 2007
SOURCE
New Media Age;3/29/2007, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reveals that FTSE 100 companies are failing to invest in mobile search resulting into difficulty of finding their wireless application protocol (WAP) sites, according to a research found by Brand Attention. The survey says that 93% of FTSE 100 companies' WAP site do not feature on the first page of results when their name is searched for using the Google mobile Web search engine. It explains that FTSE 100 are effective online, with around 90% of FTSE 100 companies' home pages occupy the very top result spot of Google searches.
ACCESSION #
24729423

 

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