Cohen, David; Whitmyre, John W.; Funk, Wilmer H.
October 1960
Journal of Applied Psychology;Oct60, Vol. 44 Issue 5, p319
Academic Journal
The article presents a study on creative thinking and how it is influenced by training and group interaction. One of the processes that ignite creative thinking is brainstorming. It is assessed by a number of factors including feasibility, effectiveness, generality, probability and significance. In the research, it is found that group participation inhibits creative thinking when brainstorming. The research also notes that cohesive groups produce qualitatively better ideas. In addition, trained groups perform significantly better on all variables compared to untrained groups.


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