TITLE

Star Struck

AUTHOR(S)
Jaffee, Larry
PUB. DATE
April 2007
SOURCE
Promo;Apr2007, Vol. 20 Issue 5, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the trend of brand promotion in movies and television (TV) programs. According to the author, brand placement in motion pictures and TV programs is widely growing and more companies are willing to spend for it. The exposure of Ford Motor Corp.'s Range Rover automobile in the movie "The Kingdom" is a case in point. Statistical information related to movie and TV program brand marketing expenditures of some companies are presented. INSET: Give Me a Break.
ACCESSION #
24791510

 

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