Keywords are the core of search marketing

O'Neil, Susan
April 2007
New Hampshire Business Review;4/13/2007, Vol. 29 Issue 8, p29
The article focuses on the advantage of online keyword research to marketing. Such advantage involves web site links to other web sites, which are believed to help web pages to earn higher listings in search returns by leading researchers to products and solutions that a company advertises. It is also found beneficial as it offers information on product competition and confirms about the potential markets for a proposed product or service prior to investments.


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