TITLE

Is There No Escape?

AUTHOR(S)
Story, Louise
PUB. DATE
April 2007
SOURCE
New York Times Upfront;4/2/2007, Vol. 139 Issue 12, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the placement of advertisements in almost all available spaces as part of advertisers' efforts to gain consumers' attention. It states that the phenomenon called advertisement creep is the result of the marketers' desire to have their products seen by consumers everywhere. The use of name-brand items in television shows and motion pictures are regarded as product placements. It notes that companies spent $387 million on alternative advertisements like motion-sickness bags.
ACCESSION #
24857214

 

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