Is There No Escape?

Story, Louise
April 2007
New York Times Upfront;4/2/2007, Vol. 139 Issue 12, p6
The article focuses on the placement of advertisements in almost all available spaces as part of advertisers' efforts to gain consumers' attention. It states that the phenomenon called advertisement creep is the result of the marketers' desire to have their products seen by consumers everywhere. The use of name-brand items in television shows and motion pictures are regarded as product placements. It notes that companies spent $387 million on alternative advertisements like motion-sickness bags.


Related Articles

  • The product placement revolution.  // Televisual;Mar2006, p9 

    The article comments about product placement revolution in television broadcasting in Great Britain. The critic was curious that people worry about product placement, citing that products have always been advertised in film and on television. He added that the real issue to worry about is...

  • Star Struck. Jaffee, Larry // Promo;Apr2007, Vol. 20 Issue 5, p16 

    The article focuses on the trend of brand promotion in movies and television (TV) programs. According to the author, brand placement in motion pictures and TV programs is widely growing and more companies are willing to spend for it. The exposure of Ford Motor Corp.'s Range Rover automobile in...

  • Brands With Plans. Orsini, Patricia // MediaWeek;4/30/2007, Vol. 17 Issue 18, pSR3 

    The article discusses various reports in the issue, including the article "Advanced Placement," by A.J. Franklin about how media executives are taking product placement to the next level.

  • As seen on TV. Abu-Shalback Zid, Linda // Marketing Management;May/Jun2005, Vol. 14 Issue 3, p6 

    This article focuses on a study from PQ Media which found that paid product placements on TV and at the movies rose in 2004. Paid product placements in such media jumped 44% to $1 billion in 2004, with TV placement spending growing a whopping 84% to $552 million compared with the 12% in film...

  • Is reality checking the TVC? Alarcon, Camille // B&T Weekly;7/23/2004, Vol. 54 Issue 2481, p13 

    Reports on the changes in the trend in advertising in Australia. Decline in the popularity of 30-second television advertising; Need for marketers to take a holistic approach; Growth in the interest and opportunities in product placement.

  • That creeping feeling. McColl, Gina // BRW;2/15/2007, Vol. 29 Issue 6, p40 

    The article discusses key issues concerning advertising hypercreep, which refers to advertisements appearing within other existing advertisements. Advertising hypercreep, which has already appeared on the Internet, has started to invade television in Australia. This trend has blurred the...

  • Product placement would bring revenue and reality to UK TV. Darby, Ian // Campaign;6/20/2008, Issue 24, p14 

    The author reflects on the remark of Culture Secretary Andy Burnham that product placement could alienate television viewers in Great Britain. He argues to the opinion of Burnham. He states that brands in programmes can help create more real environment in television and stresses that product...

  • First impressions… Clorox.  // Campaign;6/15/2007 Supplement, p9 

    The article comments on the creation of Clorox Co.'s television advertisement for Latin women in the U.S. and Latin America. It states that an innovative idea of an hour long soap opera was created which featured Clorox products and its brand in natural and spontaneous ways. It discusses the...

  • C4 poll 'proves value' of product placement. Chapman, Matt; Bold, Ben // Marketing (00253650);2/27/2013, p6 

    The article reports on a survey by British television network Channel 4 and research company BDRC Continental suggesting that television product placement is an effective method of marketing for brands including dairy company Yeo Valley, food company Uncle Ben's, and mobile phone company Nokia.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics