FTC: Violence Still a Problem in Marketing

Teinowitz, Ira
April 2007
Television Week;4/16/2007, Vol. 26 Issue 16, p6
Trade Publication
The article provides information on reports from the U.S. Federal Trade Commission (FTC) on television violence. In the first of two key reports on violence, the FTC stated that there have been some improvements since its last study in 2004, but more changes are needed. The FTC looked at advertising on Web sites and television, with most of the television attention focused on movie marketing and, in cable, music marketing.


Related Articles

  • Advertising violence. Fitzgerald, Nora // Adweek New England Edition;11/17/97, Vol. 34 Issue 46, p27 

    Focuses on the violence in the television advertisement in the United States. Television commercial that depicts violent scenes; Definition of violence according to the National Television Violence Study; Physician Charles Anderson's complaints on the television advertisement.

  • Better late than never. Buyikian, Teresa // Adweek Western Edition;09/08/97, Vol. 47 Issue 36, p51 

    Focuses on a Lawrence and Mayo commerical shoot being conducted in Santa Ana, California, which was brought to an abrupt halted after residents called the police. Who the commerical was being filmed for; Type of violence that was portrayed in the advertisement.

  • Give us wholesome TV and we'll digest the ads. Murray, Iain // Marketing Week;6/27/2002, Vol. 25 Issue 26, p98 

    Comments on research findings which showed that sex and violent content of television programs impair viewers' ability to remember advertisements. Role of advertisers in perpetuating violent and sexually explicit programs.

  • Advertising violence. Fitzgerald, Nora // Adweek Eastern Edition;11/17/1997, Vol. 38 Issue 46, p27 

    Looks at the political ramifications of television advertising violence in the United States. Study published in the `Journal of the American Medical Association' periodical; Planned extension of the television ratings system to cover advertisements; National Association of Broadcasters'...

  • TV's new hue: True `blue'. Robins, J. Max // Variety;3/13/95, Vol. 358 Issue 6, p1 

    Reports on American advertisers' renewed confidence on the popularity of violent and adult television shows. Conservative stance of General Motors; Effects of complaints from far-right religious groups; Recognition of racy shows' appeal to teenage viewers.

  • Violent television program and ad memory: Respective roles of violence intensity and narrativity. Droulers, Olivier; Roullet, Bernard // Recherche et Applications en Marketing (English Edition) (Sage P;Jun2014, Vol. 29 Issue 1, p55 

    For greater understanding of the influence of a violent program context on the memory for embedded commercials, three experiments were conducted. Taking as starting point a conceptual replication of Bushman and Bonacci’s (2002) study (Experiment 1), we investigated the influence of the...

  • Bob Giraldi Unveils The Face Of Violence. Takaki, Millie // SHOOT;05/26/2000, Vol. 41 Issue 21, p15 

    Focuses on the television spot entitled `Becoming A Man' designed to promote the campaign against youth violence in the United States. Details of the television spot; Use of Morphs in the visual effects; Reasons for choosing Bob Geraldi to direct the spot; Names of the people involved in the...

  • Violent, Sex-Filled TV Content Undercuts Viewer Retention of Commercial Messages.  // Media Report to Women;Summer2002, Vol. 30 Issue 3, p4 

    Explores the impact of violence and sex in television programs on viewer retention of commercial messages. Test with lineup of fake products; Association between violent content and recall of advertisement.

  • Sex and Violence Diminish TV Advertising's Impact, Impair Memory of Ad's Content, Says Iowa State University Study.  // Ascribe Newswire: Health;6/25/2001, p4 

    The article discusses the study conducted by Brad Bushman, Iowa State professor of psychology and Angelica Bonacci, Iowa State graduate student, according to which sex and violence impair memory of television advertisements. Results showed better memory scores for people who saw advertisements...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics