TITLE

Brands With Plans

AUTHOR(S)
Orsini, Patricia
PUB. DATE
April 2007
SOURCE
MediaWeek;4/30/2007, Vol. 17 Issue 18, pSR3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses various reports in the issue, including the article "Advanced Placement," by A.J. Franklin about how media executives are taking product placement to the next level.
ACCESSION #
24941135

 

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