Turning green issues into an opportunity

Patron, Mark
April 2007
Precision Marketing;4/20/2007, Vol. 19 Issue 8, p6
The article focuses on the need for industries to adopt pull or permission marketing techniques to be environmentally efficient. It states that the newspaper industry did a good job in publicizing its green credential practices, which were adopted by the direct marketing industry. It likewise considers the advantages of recycling practices and green practice advertising in the industry.


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