Deal Group Media to drop Fuel branding

April 2007
New Media Age;4/12/2007, p4
Trade Publication
The article reports on the plans of Deal Group Media to drop the Fuel brand. Search agency Web Gravity, affiliate network DGM Affiliates and Fuel Ad Network form the Fuel brand. According to Adrian Moss, chief executive officer (CEO) of Deal Group Media, dropping the Fuel name could help bring the different divisions more in line with their parent. The article states that any decision to drop the brand will form part of a concerted campaign to bring more clarity to where the three divisions sit within Deal Group Media.


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