TITLE

Jack Pot!

AUTHOR(S)
Heckman, James
PUB. DATE
November 1999
SOURCE
Marketing News;11/22/99, Vol. 33 Issue 24, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the findings of the 1999 "Compensation in the Marketing & Sales Field" survey, conducted on behalf of the American Marketing Association by Crete, Illinois-based market research firm Abbott, Langer & Associates. The survey found that nationwide, the average top sales and marketing executive--one who controls all aspects, from budgeting to market research, public relations and sales promotions--saw total average compensation in 1999 of $105,000. Since 1997, when the first survey was done, salaries for all respondents increased anywhere from 5% to nearly 40%. depending on the job category.
ACCESSION #
2509308

 

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