Jack Pot!

Heckman, James
November 1999
Marketing News;11/22/99, Vol. 33 Issue 24, p1
Trade Publication
The article presents the findings of the 1999 "Compensation in the Marketing & Sales Field" survey, conducted on behalf of the American Marketing Association by Crete, Illinois-based market research firm Abbott, Langer & Associates. The survey found that nationwide, the average top sales and marketing executive--one who controls all aspects, from budgeting to market research, public relations and sales promotions--saw total average compensation in 1999 of $105,000. Since 1997, when the first survey was done, salaries for all respondents increased anywhere from 5% to nearly 40%. depending on the job category.


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