Many Chefs In Food's 'Star' Promotion

May 2007
Multichannel News;5/21/2007, Vol. 28 Issue 21, p24
The article reports that U.S. cable television network Food Network is working on a multiplatform marketing campaign for season three of "The Next Food Network Star." The campaign's goal is to position the program as the most successful food competition show on cable. Some of the strategic partners for the show include Hilton Hotels, Ford Motor, Disney/Pixar and the National Basketball Association.


Related Articles

  • Out of the Kitchen. Albiniak, Paige // Broadcasting & Cable;6/11/2007, Vol. 137 Issue 24, pA4 

    The article presents a profile of Susie Fogelson, vice president of marketing for the Food Network cable television network. Fogelson has found untraditional corporate marketing partners to accompany the network's rebranding of its prime time programming, including motion pictures with a limited...

  • More Than Cooks. Albiniak, Paige // Broadcasting & Cable;6/11/2007, Vol. 137 Issue 24, pA4 

    The article presents a profile of Greg Neal, vice president for creative services for the Food Network cable television network. When declining ratings led the network to alter its prime time programming away from instructional cooking shows towards reality programming in 2006, Neal created the...

  • COOKING WITH SASS. Doig, Will // Advocate;7/3/2007, Issue 988, p52 

    The article presents an interview with Paul McCullough, a contestant on the third season of "The Next Food Network Star." Contestants have to complete a series of challenges related to both food and on-camera presence, with the winner getting their own show on the Food Network. McCullough is the...

  • Food Show Raises Interactive Stakes. Lafayette, Jon // Television Week;5/30/2005, Vol. 24 Issue 22, p6 

    Features the interactive applications used in the television program "The Next Food Network Star," which would premiere on June 5, 2005. Key features of the program; Advantages provided by interactivity to the program according to Beth Higbee, vice president of new media for Food Network;...

  • Food Net Cooks New Delights.  // MediaWeek;4/10/2006, Vol. 16 Issue 15, p72 

    The article reports on new prime-time television programs to be added by Food Network to its programming. The new additions include "Throwdown With Bobby Flay" and "Two for the Road." The second season of "The Next Food Network Star," that premiered on March 19, 2006, garnered a 1.1 household...

  • NBC's pod plan: Share top slots. Steinberg, Brian // Advertising Age;12/3/2007, Vol. 78 Issue 48, p3 

    The article focuses on television advertising strategy. It describes a strategy being used by the National Broadcasting Company Inc. (NBC) in which advertisements contain information about the television show being aired. The companies Sprint, Verizon Wireless, and American Express are mentioned...

  • A Serious Sense of Humor. Siebert, T.W. // Adweek Southeast Edition;10/25/99, Vol. 20 Issue 43, p5 

    Reports on the advertisement to combat the reputation of the public television program `Washington Week in Review' for being too dry. Feature of the television spot; Television networks where the advertisements will appear.

  • MTV supports brands refresh. Clark, Nicola // Marketing (00253650);7/4/2007, p7 

    The article reports on the marketing campaign being launched by MTV Networks in preparation for its new image and television programming in Great Britain. It will include digital, television, print, and outdoor advertising for television shows such as "Totally Jodie Marsh: Who'll Take Her Up the...

  • Recipe for Success. Crupi, Anthony // MediaWeek;2/11/2008, Vol. 18 Issue 6, p6 

    The article reports that PepsiCo's Tostitos brand is preparing a yearlong advertising campaign on Food Network's "Simply Delicioso" television show, which is hosted by Ingrid Hoffman. The campaign will include integrated product placement and a retail component that features Hoffman on product...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics