Virtual becomes reality

Devaney, Polly
May 2007
New Media Age;5/3/2007 Digital Branding Suppleme, p12
Trade Publication
The article looks at how brand marketers can use social networking sites and virtual worlds, or massively multiplayer online games (MMOG), as part of their marketing strategy . It mentions popular social networking web sites including MySpace, Bebo, and Facebook. It describes how living and socializing happens in Second Life, a fantasy world created by Linden Lab, and mentions other popular virtual worlds including There.com, Club Penguin, and Habbo Hotel. It describes how Cisco, MTV, Levi's, and Adidas use social networks and virtual worlds to build their brand. INSET: EVERYTHING IN LIFE HAS ITS RISKS.


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