TITLE

Raymond Snoddy on media: User content won't kill off old media

AUTHOR(S)
Snoddy, Raymond
PUB. DATE
January 2007
SOURCE
Marketing (00253650);1/17/2007, p91
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the impact of user-generated content (UGC) on the popularity of professional media. According to consultancy Deloitte, activities of bloggers, citizen journalists and amateur film-makers will come to complement the established media's output. In the U.S., user-generated material accounted for 47% of the online video market in 2006, a proportion that could rise to 55% by 2010. Despite such dominance, UGC will by then account for only 15% of total online video revenue.
ACCESSION #
25253349

 

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