TITLE

Weaving an Untangled Web

AUTHOR(S)
Scarborough, Melanie
PUB. DATE
June 2007
SOURCE
Community Banker;Jun2007, Vol. 16 Issue 6, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article looks at the use of Web sites by community banks in order to gain competitive advantage over larger banks. It recommends to consider that the site reflects the image that the bank intends to project. Online Resources Integrated Banking Services senior vice president and general manager Ron Bergamesca advises banks to treat their Web sites as if it were one of their branches. One of the most popular features offered by the Web site of T Bank is its online calculator for children. INSET: Calculated Interest.
ACCESSION #
25325693

 

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