Proper management

Kimmel, Allan J.
June 2007
Marketing News;6/1/2007, Vol. 41 Issue 10, p14
Trade Publication
The article presents tips to marketers on how to harness the growing power of consumers. Consumer-to consumer influence through channels such as word-of-mouth, blogging, and brand advocacy, have shifted attitudes about traditional marketing. Marketers are encouraged to listen to and engage consumers. Participating in brand blogging is recommended as a way to connect with consumers. Creating brand advocates through product seeding and referrals is also suggested.


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