TITLE

Between strategy and change: Reformulating the medicines industry in an enlarged Europe

AUTHOR(S)
Kazakov, Rossen
PUB. DATE
June 2007
SOURCE
Journal of Medical Marketing;Jun2007, Vol. 7 Issue 3, p245
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The question as how to achieve competitive advantage through a genuine and innovative set of strategic principles and tools is ever present in the business repertoire of all industries. Yet few manage to reorder their way of doing things to achieve the perfect correlation between business goals and external customers’ expectations. With modern economics rejecting the existence of a perfect equilibrium between supply and demand, the job of the business strategy planner is harder than never before. The key to successful strategy creation, as this paper shows, lies in an understanding of three strategic perspectives: The purchaser of health care services — patient and government — as investor in health as an asset.Of customer perceived value as a distortion of the product ‘eidos’, due to market imperfections and asymmetries of information.Of the effective management of the dynamics between suppliers’ and customers’ interests.Journal of Medical Marketing (2007) 7, 245–253. doi:10.1057/palgrave.jmm.5050096
ACCESSION #
25354250

 

Related Articles

  • Strategy trumps tactics. FAZEKAS, DAVID // Smart Business Houston;Jan2013, Vol. 7 Issue 7, p7 

    The article discusses the difference between marketing strategies and tactics in improving business results. According to the author, marketing tactics bring brand message and value proposition while strategies help in understanding business results. Also mentioned are the reasons for a website,...

  • Strategy trumps tactics. FAZEKAS, DAVID // Smart Business Cleveland;Jan2013, Vol. 24 Issue 6, p8 

    The article suggests developing a solid business strategy before going to market to improve business results. Most organizations are described to only do smart marketing initiatives without a way to measure results, and chase tactics rather than deliver results. A marketing strategy is cited to...

  • 12 TRENDS THAT WILL DEFINE BUSINESS IN THE NEW NORMAL.  // Interior Fitout;Feb/Mar2012, p32 

    The article focuses on the 12 trends which will describe business as it finds ways to deal with the changing tastes of consumers and economic pressures. It says that one of the trends is the idea to know that consumers know that innovation outdates expensive technology. It states that business...

  • THE MAN WITH THE £5BN BUDGET.  // Campaign;6/18/2010, Issue 24, p28 

    The article reports on Keith Weed, the new marketing chief at Unilever and discusses future business strategies of the firm. As stated, Unilever's annual advertising budget is close to 5 billion pounds. Jerry Yang, co-founder of Yahoo.com asserts greater need for synchronization of marketing and...

  • Boost Your Practice with Marketing.  // American Chiropractor;Aug2007, Vol. 29 Issue 8, p10 

    The article discusses the strategies on how to prosper in the rapidly changing healthcare marketplace. A chiropractor must create a deeper connection with his patients to boost patient retention. In addition, he must brand himself with visit by visit body or mind handouts and innovative scripts....

  • Too much demand, not enough supply. Barrand, Drew // Marketing (00253650);12/20/2006 Marketing Manual Supplem, p48 

    This article discusses the need for a firm to plan properly before embarking on a sponsorship deal, with specific reference to the issue of supply and demand in the sponsorship industry. It is informed that companies often appear to rush in without thinking about the associations that they would...

  • CONSUMER DISPOSITION TOWARD SATISFACTION (CDS): SCALE DEVELOPMENT AND VALIDATION. Grace, Debra // Journal of Marketing Theory & Practice;Spring2005, Vol. 13 Issue 2, p20 

    This paper conceptualizes the notion of "consumer disposition toward satisfaction" (CDS), defined as the consumer's general tendency to be sufficiently satisfied with the purchase and consumption of the goods and services they utilize. Furthermore, the development and validation of the Consumer...

  • CUSTOMER PROFITABILITY. Murby, Liz // Financial Management;Nov2007, p33 

    The article discusses the significance of proper management of customer and employee satisfaction to improve corporate performance in Great Britain. The prime objective of a business is not to augment customer or employee satisfaction but to use them and the drivers of customer profitability in...

  • ‘Tis the season—Will registers jingle all the way? Levy, Sandra // Drug Topics;12/13/2004, Vol. 148 Issue 23, p68 

    This article focuses on the results of the 2004 Holiday Consumer Intentions and Actions Survey of the National Retail Federation in the U.S., regarding business strategies to boost holiday sales. At chain store Walgreens Co., limited amount of holiday goods are unpacked simultaneously with...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics