MotherHood Site Suggests The Strength of Numbers

Voight, Joan
June 2007
Adweek;6/18/2007, Vol. 48 Issue 25, p8
Trade Publication
The article focuses on community aspects of marketing. It mentions a March 2007 study on social ecosystem marketing which stated that marketers should examine both social and household networks of target audiences and use that information to market to the entire online social network. The study also stated that people who create online content could be valuable to marketers as they were more likely to purchase goods.


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