Creating Competitive Advantage Using Non-Equity Strategic Alliances: A Small Company Perspective

Defee, C. Clifford
December 2006
Supply Chain Forum: International Journal;2006, Vol. 7 Issue 2, p44
Academic Journal
Global supply chain strategic alliances are an underdeveloped area in international business research. Development of non-equity strategic alliances is posited in this study as a technique that small to medium-sized firms (SMEs) may use to compete effectively against larger, more established rivals. In addition, by extending the foreign market entry decision-making process beyond the immediate time frame, SME members of supply chains utilizing a global strategy better position themselves for future growth. The dynamic capabilities of coevolving and knowledge accessing are described as critical elements to the SME's efforts to create a strategic alliance competency.


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