TITLE

SCREEN TESTING

AUTHOR(S)
Sebor, Jessica
PUB. DATE
July 2007
SOURCE
CRM Magazine;Jul2007, Vol. 11 Issue 7, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the effectiveness of Web pages using marketing-based testing methodologies. Marketers are using testing methodologies to gauge the success of Web marketing and measure rate of return (ROI). With Web-based testing, marketers can suggest ways to optimize the look, feel and content of online services and campaigns. Marketers can use either A/B or multivariate testing methodologies to achieve this goal. INSETS: An A/B Advocate;Testin' the Night Away.
ACCESSION #
25657835

 

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