TITLE

Association Development Division

PUB. DATE
October 1967
SOURCE
Journal of Marketing;Oct67 Part 2, Vol. 31 Issue 4, p17
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the functions of the American Marketing Association's Development Division. According to the author, the division is concerned with the marketing and advertising of the association's services, as well providing assistance to association members and chapters. The author notes that the vice president of the division controls promotion throughout the association.
ACCESSION #
25801747

 

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