TITLE

Marketing Management Division

PUB. DATE
October 1967
SOURCE
Journal of Marketing;Oct67 Part 2, Vol. 31 Issue 4, p20
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article discusses the functions of the American Marketing Association's Marketing Management Division. According to the author, the division functions to serve senior managers of marketing by creating an atmosphere that fosters participation in association activities. Also noted is the division's goal of developing interfaces between marketing educators and themselves.
ACCESSION #
25801749

 

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