Norwich Union and RAC to overhaul customer strategy

Hoffbrand, Jenny
June 2007
Precision Marketing;6/29/2007, Vol. 19 Issue 16, p3
The article reports on the collaboration between Norwich Union and RAC PLC to embark on a major customer insight initiative to transform the culture of data usage in Great Britain. The initiative will be spearheaded by Ogilvy Engage to deliver a more customer-centric organization. In addition, the initiative will enable Norwich Union to improve the timing, relevancy, and profitability of its customer communications.


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