TITLE

Creating Some Urgency, Or 'Hurry Up And Buy.'

AUTHOR(S)
Gitomer, Jeffrey
PUB. DATE
July 2007
SOURCE
Grand Rapids Business Journal;7/9/2007, Vol. 25 Issue 28, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on several factors that influence people to buy. It states that customers feel that if they buy, they will make a significant gain or keep someone else from getting it. It notes that people will surely buy the things they want badly. It adds that customers tend to buy the things they really need and purchase things that will make them look better.
ACCESSION #
25919561

 

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