TITLE

Magazine reader patterns quantified

AUTHOR(S)
Holliday, Heather
PUB. DATE
December 1999
SOURCE
Folio: The Magazine for Magazine Management;12/15/99, Vol. 28 Issue 16, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Examines preliminary data from Mediamark Research Inc.'s magazine reader survey. Analysis of how magazines accumulate readers in the United States; Examination of readership patterns among mass-market titles.
ACCESSION #
2599411

 

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