TITLE

My space or yours?

AUTHOR(S)
Schaal, Dennis
PUB. DATE
July 2007
SOURCE
Travel Weekly Australia;7/13/2007, Issue 56, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on using social networking sites to advertise products in Australia. According to the author, companies are building pages and furthering their marketing messages in a non-traditional ways on social-networking web sites such as MySpace and Facebook. He added that Priceline.com and Travelocity have MySpace pages while SideStep, TripAdvisor and Travolution are marketing through social networking site Facebook. He suggests that pages must be irreverent and informal.
ACCESSION #
26025929

 

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