"Why Change Succeeds:" An Organizational Self-Assessment

Cowley, Bill
June 2007
Organization Development Journal;Summer2007, Vol. 25 Issue 2, pP25
Academic Journal
This paper seeks to explain the underlying reasons for the success or failure of 11 corporate-level change initiatives in a large international pharmaceutical company. A research team comprised of internal and external specialists interviewed 72 employees who were involved in the implementation of at least 1 of the company's key change initiatives during the past 15 years. Results revealed that the success of change initiatives was largely determined by senior leaders’ ability to utilize both formal and informal mechanisms that were culturally appropriate to the organization. A process for investigating the effects of a company culture on effective change implementation is discussed.


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