February 1985
Journal of Marketing Research (JMR);Feb1985, Vol. 22 Issue 1, p102
Academic Journal
The article presents a list of books received, including "Promotion: A Guide to Effective Promotional Planning, Strategies, and Executions," by Dan Ailioni-Charras, "Lexicography: Principles and Practice," by R.R.K. Hartmann, and "Cluster Analysis for Researchers," by Charles H. Romesburg.


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