Agents left out in the cold

August 2007
Travel Weekly Australia;8/31/2007, Issue 63, p6
Trade Publication
The article reports on a survey which found that agents and tour operators in Great Britain are losing the trust of customers seeking holiday advice as they turn online review sites. The online survey of more than 2000 people suggests that only 22 percent of consumers look to the trade for advice, 70 percent prefers to put their faith in family and friends, and 47 percent turn to online reviews. Accordingly, agents and operators are advised to develop their online presence.


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